Beefy RFID? Your Jerky is Getting Tagged, Too.
I’m sure you didn’t realize when you were picking up your bucket of cheese balls, Four Loko, and Beef Jerky one of these items would be tagged with RFID technology. Jack Link’s Beef Jerky became one of the first companies to start using RFID to meet supply mandates that
were required by Wal-Mart, Target, and the U.S. Department of Defense. They decided to start an RFID project to track their beefy goods from delivery of raw materials to product shipment and delivery. What they found was that they were able to achieve a return from their investment in less than one year, which shows that it is definitely a wise investment.
Interestingly enough, Jack Link’s is not one of Wal-Mart’s top 100 suppliers, so some found it strange that they would be willing to update their existing inventory system, however, if a company is supplying Wal-Mart with anything(there are over 4,000 stores across the country) they are obviously big enough to afford and handle a system update.
Now my only question is, why is the DoD buying so much jerky and who are they buying it for? I guess with RFID tracking, maybe we can find out the answer to that. I’m curious to know.


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